Brand Story


Alfa Ovens
At home as well as in a pizzeria
Turning a traditional tool like an oven into a designer object acclaimed all over the world as a standard-bearer for “Made in Italy” and high-quality has always been Alfa Ovens mission.
Alfa is THE handcrafted wood-burning oven that embellishes your villa, garden and lifestyle.
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Heritage
Alfa is a company specialized in wood and gas fired ovens, fireplaces and refractory bricks. In recent years they have concentrated on wood and gas fired ovens for domestic and professional use. Alfa headquarters is based in Anagni, between Roma and Napoli, in the birthplace of pizza.

Values
In 1977, Rocco and Marcello, two cousins from the south of Italy decided to build a wood fired oven for their backyard parties. They wanted something that looked as good as it cooked. After many unsuccessful attempts the forno Tradizionale was born… Flash forward to summer 2010, during a “pizzata” party they have, Rocco’s son Andrea noticed that all the guests loved the pizza, but didn’t like waiting 3 hours to get it. Their patented heat flow technology worked great in their stainless steel heaters. So Andrea said: “Why not use that in our ovens?” His father and uncle were very skeptical at first. The forno Tradizionale had been a favorite for years. Why change it? In the end though, he got them to let him try if he didn’t compromise the original idea in any way. It worked very well: the smallest oven reached its working temperature in just 10 minutes and baked pizzas for 50 people in only one hour!
Whatever your personal requirements are, you can be rest assured that our range of Alfa pizza ovens will spice up your outdoor entertaining!
Like to see more?
We have many products available in the Alfa range.
See below what we have to view in store and online.
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