Brand Story


Bell Bathrooms
The home of good design
Bell is a celebrated specialist in luxury home interiors, renowned for providing quality products and services for over 100 years. Our Kingsthorpe premises offer visitors an opportunity to explore numerous beautifully fitted showrooms with contemporary and traditional kitchens, luxurious bathrooms, beautiful ceramic tiles, and state-of-the-art fires and stoves. Bell has now put their years of expertise to the test by launching our own brand of luxury bathroom sanitaryware and furniture.
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Heritage
On 16th December 1898, the Northampton Mercury, now the Chronicle & Echo carried an advertisement on its front page announcing the opening of Ablett Bell’s Ironmongers Shop at the top of Gold Street, Northampton. In 1900 he was joined by the brothers Frank and Harry Jelley, forming a two-family partnership which has flourished for over 100 years. In the early 1900’s Bell produced their own cooking ranges and fires, gas lighting, coal fired coppers, boilers and heating stoves of varying size and design, w.c. suites comprising high level cisterns, decorative wash basins and stands and white enamel baths to name a few and these were expanded again in years to follow.. By 1923, a showroom had been opened in Berners Street, London and in the following years, a new production site was opened at purpose-built facilities on a 3-acre site on the Thornton Estate at Kingsthorpe.

Values
We collaborate with some of the best companies in the interiors market to bring you a complete service under one roof, from lighting to cookware and now our own range of bathrooms, while those further afield can peruse our website which caters for the nation’s needs. Our dedicated sales staff take your requirements on board, providing a personal service and going the extra mile to achieve your dream home. Bell today offers visitors the kind of welcome of which our founders would be proud. Displaying the same professionalism, innovation and attention to detail that characterised Bell in 1898, the company is now poised to embrace the modern era, carrying forward our exceptional heritage into the future.
Like to see more?
We have many products available in the Bell Bathrooms range.
See below what we have to view in store.
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